Our Story
Ellen Cole - Founder and Creator of Cole Beaute.
As far back as I can remember, my passion has always been beauty. As a child, I loved everything about it. The way the skin looked, the way it felt & the way the face literally transformed with every emotion.
I started my modeling career at 9 yrs old in NYC. Although I loved being in front of the camera, I was always more intrigued with every product, in all of the makeup artists bags. The lotions, the potions, and all the makeup, I couldn’t get enough of it. Every spare moment I had between school and modeling, I would do everyone’s makeup I could. My mom, my aunts, my friends, my friends moms. I discovered at a really young age, as I was fortunate enough to have so many people let me work on their faces, it was so important to start with a beautiful canvas, before putting anything on top of it.
As I continued to model, into my teens and well into my 30’s, my love for finding the perfect beauty products also became my obsession. I searched high and low and everything in between. To be honest, a lot of products I found were good but not great, but I wanted great and I wasn’t going to settle for anything less.
I discovered most, if not all beauty products contained “key ingredients”, as I continued to read the ingredients, I discovered most of the other ingredients, in addition to the key ingredients, I didn’t know what they were, let alone how to pronounce them.
I realized, if I’m not putting anything into my body that I can’t pronounce, then why would I put chemicals on my face that I couldn’t pronounce?
A few years ago, I started to research every all natural, organic oils for my face. I bought a massive amount of products, went into my kitchen and started mixing and blending; I was consumed and I was in love, because I had finally discovered and started to follow my passion.
I cannot even count how many trials and errors I went through to find the perfect mixture, the precise blend of all natural oils for that beautiful canvas, the food for the skin, that gives it that perfect glow.
When I finally discovered the precise mixture of different oils, after working hour after hour, and day after day, I was over the moon excited. I started giving it out to all of my friends. They all loved it and started asking for more so they could give it to their friends too. Everyone that tried these oils, told me I should start a business and share with everyone.
So Cole Beaute was born.